Metaphors, Milkshakes and Drainage: A Jargon-Busting Technique
Comparative techniques are great for explaining difficult environmental concepts -- and good journalists use them.
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By BILL DAWSON
"Doing more with less."
The phrase is now often lampooned as a preposterous cliché, but newspaper executives must have thought at first that it was an artful way to spin the bad news of escalating staff cuts.
Publisher Joe Pepe of The Commercial Appeal, for example, used the words when he announced in late 2005 that the Memphis newspaper would slash its workforce of 774 by 170 employees.