"Earth Day Network Aims for Billion Acts of Green"

"Earth Day Network and Facebook are collaborating to engage people worldwide in environmental action through the Billion Acts of Green campaign. The two organizations have created a new application to motivate people to reduce their impact on the environment.

'Earth Day Network's collaboration with Facebook on the app takes advantage of two global platforms - Facebook's social network and Earth Day, the largest platform for environmental action,' said Kathleen Rogers, president and chief executive of Earth Day Network. 'This effort is founded on the shared belief that to achieve real progress on today's immense environmental challenges we must act together.'

'Facebook defines togetherness in the digital age, and has the unique ability to take a positive message and propel it across cultural, national, and religious divides,' said Rogers. 'That's what Earth Day is all about too.'"

Environment News Service had the story April 21, 2011.

SEE ALSO:

"New Republic: Eco-Movement Faces A Hostile Climate" (NPR)

"Are Americans Recycling More Electronic Waste This Earth Day?" (Los Angeles Times)

"Amid Oil Spills, Melting Ice And Radiation, Signs of Hope on  Earth Day" (McClatchy)

"As Consumers Cut Spending, ‘Green’ Products Lose Allure" (New York Times)

"For a Few, Focus on Green Products Pays Off" (Green/NYT)

"Earth Day Freebies: The Best Free Earth Day 2011 Promotions" (Huffington Post)