"By 2030, The Global Middle Class Is Expected To Grow By Two-Thirds. That’S 3 Billion More Shoppers. They'll All Want Access To Goods, Including Water, Wheat, Coffee and Oil. Is There Enough for Everybody? Can Business Satisfy Demand and Avoid Hitting 'Peak Everything?'"
Bloomberg News had the story February 7, 2012.
Source: Bloomberg, 02/07/2012