"Big Meat Is Gobbling Up Fake Meat Companies"

"Conglomerates have bought out several smaller companies as the meat substitute market is predicted to grow rapidly".

"Big meat and food conglomerates threaten to push out smaller producers of meat alternatives in the same way they have affected other food industries, according to two recent reports.

Meat companies such as JBS and Cargill have invested heavily in plant-based proteins and laboratory-grown meats in recent years and bought out several smaller companies, according to a report published Tuesday by the non-profit Food & Water Watch and a March report from IPES-Food, a coalition of food systems experts.

The animal meat conglomerates are joining other food giants that already control about 80% of the meat alternative market, including Kellogg’s, which owns the MorningStar Farms brand, and Conagra, which owns Gardein.

“With most of these products you won’t see the parent company’s name on the label,” said Philip Howard, an associate professor at Michigan State University and lead author of the IPES-Food report. People buying meat alternative products “may not realize they’re supporting those big companies”, he added."

Matt Krupnick reports for the Guardian May 10, 2022.

Source: Guardian, 05/12/2022