"Chick-Fil-A's Twee New Food Journalism Site"

"Perhaps hoping to distance itself from its horrendous display of homophobia in 2012, the fast-food chicken chain Chick-Fil-A has launched a folksy new food journalism site called Let's Gather.

Yes really. Check out the actual site, which is now hosting the project's second issue. Push past the animated bees buzzing around scenically, and don't get so distracted by this homey idyll that you forget to click on the shabby chic nav tool in the upper right.

Once you do, you might venture over to the about page, which says this: "By exploring the winsome themes found in the everyday blend of our meals, hobbies, and relationships, each issue inspires readers to try a new recipe, think a new thought, and join a new conversation. Ultimately, these are stories that remind us of the joy we experience when we make time to do life together." (Emphasis added.)"

Kiera Butler reports for Mother Jones June 26, 2014.